Advertising As a Creative Industry : Regime of Paradoxes.
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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| Format: | eBook |
| Language: | English |
| Published: |
Milton :
Taylor & Francis Group,
2023.
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| Edition: | 1st ed. |
| Series: | Routledge Research in the Creative and Cultural Industries Series
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| Subjects: | |
| Online Access: | Click to View |