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|a 659.1/042
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| 100 |
1 |
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|a Derda, Izabela.
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| 245 |
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|a Advertising As a Creative Industry :
|b Regime of Paradoxes.
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| 250 |
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|a 1st ed.
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| 264 |
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|a Milton :
|b Taylor & Francis Group,
|c 2023.
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| 264 |
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|c Ã2024.
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| 300 |
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|a 1 online resource (103 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
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|a Routledge Research in the Creative and Cultural Industries Series
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| 520 |
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|a At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 655 |
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|a Electronic books.
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| 776 |
0 |
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|i Print version:
|a Derda, Izabela
|t Advertising As a Creative Industry
|d Milton : Taylor & Francis Group,c2023
|z 9781032203010
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| 797 |
2 |
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|a ProQuest (Firm)
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| 830 |
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|a Routledge Research in the Creative and Cultural Industries Series
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=7269824
|z Click to View
|
