Marketing Management and Communications in the Public Sector.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Milton :
Taylor & Francis Group,
2017.
|
| Edition: | 2nd ed. |
| Series: | Masters in Public Management Series
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of figures
- List of tables
- List of boxes
- Part I
- Chapter1: Public management and marketing
- Chapter 2: Marketing and public marketing
- Part II
- Chapter 3: Basic marketing concepts
- Chapter 4: Marketing information research
- Chapter 5: Marketing strategy
- Chapter 6: Marketing instruments
- Part III
- Chapter 7: Public communications - an introduction
- Chapter 8: Communications models and strategies
- Chapter 9: Communications instruments
- Chapter 10: Communication control
- Chapter 11: Crisis communication
- Appendix: a case study
- Index.