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02294nam a22004093i 4500 |
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EBC7244739 |
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MiAaPQ |
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20231204023228.0 |
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m o d | |
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cr cnu|||||||| |
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231204s2017 xx o ||||0 eng d |
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|a 9781317222606
|q (electronic bk.)
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|z 9781138655805
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|a (MiAaPQ)EBC7244739
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|a (Au-PeEL)EBL7244739
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|a (OCoLC)1041148129
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a 352.7/48
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|a Pasquier, Martial.
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|a Marketing Management and Communications in the Public Sector.
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|a 2nd ed.
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|a Milton :
|b Taylor & Francis Group,
|c 2017.
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|c Ã2018.
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| 300 |
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|a 1 online resource (275 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Masters in Public Management Series
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0 |
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|a Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- List of boxes -- Part I -- Chapter1: Public management and marketing -- Chapter 2: Marketing and public marketing -- Part II -- Chapter 3: Basic marketing concepts -- Chapter 4: Marketing information research -- Chapter 5: Marketing strategy -- Chapter 6: Marketing instruments -- Part III -- Chapter 7: Public communications - an introduction -- Chapter 8: Communications models and strategies -- Chapter 9: Communications instruments -- Chapter 10: Communication control -- Chapter 11: Crisis communication -- Appendix: a case study -- Index.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Villeneuve, Jean-Patrick.
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| 776 |
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8 |
|i Print version:
|a Pasquier, Martial
|t Marketing Management and Communications in the Public Sector
|d Milton : Taylor & Francis Group,c2017
|z 9781138655805
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| 797 |
2 |
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|a ProQuest (Firm)
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| 830 |
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0 |
|a Masters in Public Management Series
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=7244739
|z Click to View
|
