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01452nam a2200373 a 4500 |
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EBC698227 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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|z 2009004184
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|z 9780470740316 (cloth)
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|a 9780470745816 (electronic bk.)
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|d MiAaPQ
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|a HF5415.1255
|b .S35 2009
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| 082 |
0 |
4 |
|a 657/.7
|2 22
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| 100 |
1 |
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|a Salinas, Gabriela.
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| 245 |
1 |
4 |
|a The international brand valuation manual
|h [electronic resource] :
|b a complete overview and analysis of brand valuation techniques, methodologies and applications /
|c Gabriela Salinas.
|
| 260 |
|
|
|a Chichester, West Sussex, England ;
|a Hoboken, N.J. :
|b Wiley,
|c c2009.
|
| 300 |
|
|
|a xxviii, 420 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Brand name products.
|
| 650 |
|
0 |
|a Valuation.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=698227
|z Click to View
|
