The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, N.J. :
Wiley,
c2009.
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| Online Access: | Click to View |
| Physical Description: | xxviii, 420 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470745816 (electronic bk.) |