Apple's secret of success traditional marketing vs. cult marketing /

Bibliographic Details
Main Author: Schneiders, Sascha.
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2011.
Subjects:
Online Access:Click to View
Description
Item Description:Title from cover.
Physical Description:88 p. : col. ill.
Bibliography:Includes bibliographical references.
ISBN:9783842802216 (electronic bk.)