Apple's secret of success traditional marketing vs. cult marketing - Schneiders, Sascha; ProQuest (Firm) (Hamburg : Diplomica Verlag, 2011)
Title from cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Apple Computer, Inc; Branding (Marketing); Marketing; Electronic books