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|a 9781637421567
|q (electronic bk.)
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|z 9781637421550
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|a (MiAaPQ)EBC6819672
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|a (Au-PeEL)EBL6819672
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|a (OCoLC)1287679210
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|b eng
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|c MiAaPQ
|d MiAaPQ
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|a 658.827
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|a Meyerson, Rob.
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|a Brand Naming :
|b The Complete Guide to Creating a Name for Your Company, Product, or Service.
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| 250 |
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|a 1st ed.
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| 264 |
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|a New York :
|b Business Expert Press,
|c 2021.
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| 264 |
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|c Ã2021.
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| 300 |
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|a 1 online resource (196 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a Cover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Acknowledgments -- Introduction -- Part I: Background and Basics -- Chapter 1: How Brand Naming Works -- Chapter 2: Types of Brand Names -- Chapter 3: The Basic Naming Process -- Part II: Hundreds of Ideas -- Chapter 4: The Naming Brief -- Chapter 5: Getting Set Up -- Chapter 6: Basic Name Generation -- Chapter 7: Building Out the List -- Part III: Narrowing Down to One -- Chapter 8: Shortlisting -- Chapter 9: Trademark Prescreening -- Chapter 10: Linguistic Checks -- Chapter 11: What About the Domain? -- Chapter 12: Presenting Names -- Chapter 13: Full Legal and Final Selection -- Chapter 14: Securing and Launching the New Name -- Part IV: Resources -- The Namer's Bookshelf -- The Namer's Browser Bookmarks -- Select Naming Firms (and Related Companies) -- Glossary of Naming Terms -- Naming Brief Template -- About the Author -- Index -- Adpage -- Backcover.
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| 520 |
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|a This complete and detailed book, Brand Naming, includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 655 |
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4 |
|a Electronic books.
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| 776 |
0 |
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|i Print version:
|a Meyerson, Rob
|t Brand Naming
|d New York : Business Expert Press,c2021
|z 9781637421550
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| 797 |
2 |
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|a ProQuest (Firm)
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6819672
|z Click to View
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