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03162nam a2200433 a 4500 |
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EBC679215 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
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100916s2011 enka s 001 0 eng d |
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|z 2010038060
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| 020 |
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|z 9780566092053 (hardback : alk. paper)
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| 020 |
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|a 9781409423270 (electronic bk.)
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| 035 |
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|a (MiAaPQ)EBC679215
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|a (Au-PeEL)EBL679215
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|a (CaPaEBR)ebr10460648
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|a (CaONFJC)MIL922786
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|a (OCoLC)721194067
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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4 |
|a HD59.2
|b .C685 2011
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| 082 |
0 |
4 |
|a 659.2
|2 22
|
| 245 |
0 |
0 |
|a Corporate reputation
|h [electronic resource] :
|b managing opportunities and threats /
|c edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
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| 260 |
|
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|a Farnham, England ;
|a Burlington, Vt. :
|b Gower,
|c c2011.
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| 300 |
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|a xvi, 338 p. :
|b ill.
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| 500 |
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|a Includes index.
|
| 505 |
0 |
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|a Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Brand name products
|x Management.
|
| 650 |
|
0 |
|a Corporations
|x Public relations.
|
| 650 |
|
0 |
|a Organizational effectiveness.
|
| 650 |
|
0 |
|a Performance
|x Management.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Burke, Ronald J.
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| 700 |
1 |
|
|a Martin, Graeme.
|
| 700 |
1 |
|
|a Cooper, Cary L.
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| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=679215
|z Click to View
|
