Luxury brand management : in digital and sustainable times /

Bibliographic Details
Main Authors: Chevalier, Michel, 1943- (Author), Mazzalovo, Gerald, (Author)
Format: eBook
Language:English
Published: West Sussex, England : Wiley, [2021]
Edition:Fourth edition.
Subjects:
Online Access:Click to View
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100 1 |a Chevalier, Michel,  |d 1943-  |e author. 
245 1 0 |a Luxury brand management :  |b in digital and sustainable times /  |c Michael Chevalier, Gerald Mazzalovo. 
250 |a Fourth edition. 
264 1 |a West Sussex, England :  |b Wiley,  |c [2021] 
264 4 |c 2021 
300 |a 1 online resource (xi, 531 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |x Management. 
655 4 |a Electronic books. 
700 1 |a Mazzalovo, Gerald,  |e author. 
776 0 8 |i Print version:  |a Chevalier, Michel, 1943-  |t Luxury brand management : in digital and sustainable times.  |b Fourth edition.  |d West Sussex, England : Wiley, c2021   |h xi, 531 pages   |z 9781119706281 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6396349  |z Click to View