Cover Image

The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time /

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Bibliographic Details
Main Authors: Jaworski, Bernard J., (Author), Lurie, Bob, (Author)
Format: eBook
Language:English
Published: Bingley, England : Emerald Publishing, 2020.
Series:AMA leadership series
Subjects:
Marketing.
Corporations > Growth.
Electronic books.
Online Access:Click to View
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245 1 4 |a The organic growth playbook :  |b activate high-yield behaviors to achieve extraordinary results--every time /  |c Bernard J. Jaworski, Robert S. Lurie. 
264 1 |a Bingley, England :  |b Emerald Publishing,  |c 2020. 
300 |a 1 online resource (305 pages). 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a AMA leadership series 
504 |a Includes bibliographical references and index. 
520 |a Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Corporations  |x Growth. 
655 4 |a Electronic books. 
700 1 |a Lurie, Bob,  |e author. 
776 0 8 |i Print version:  |a Jaworski, Bernard J.  |t Organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time.  |d Bingley, England : Emerald Publishing, 2020   |h 305 pages   |k AMA leadership series   |z 9781839826870 
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856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6273886  |z Click to View 

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