The organic growth playbook : activate high-yield behaviors to achieve extraordinary results--every time /
Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Bingley, England :
Emerald Publishing,
2020.
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| Series: | AMA leadership series
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| Subjects: | |
| Online Access: | Click to View |
| Summary: | Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth. |
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| Physical Description: | 1 online resource (305 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781839826849 (e-book) |