Brands and brand management under threat in an age of fake news /

Bibliographic Details
Other Authors: Plangger, Kirk, (Editor), Pitt, Leyland, (Editor)
Format: eBook
Language:English
Published: [Place of publication not identified] : Emerald Publishing Limited, [2020]
Series:Journal of Product & Brand Management ; Volume 29, Number 2
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (117 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781839829093 (e-book)