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Measurement in marketing /

Bibliographic Details
Main Author: Frikha, Azza, (Author)
Other Authors: Teulier, Regine, (Editor)
Format: eBook
Language:English
Published: London, England ; Hoboken, New Jersey : Iste : Wiley, [2019]
Subjects:
Online Access:Click to View
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100 1 |a Frikha, Azza,  |e author. 
245 1 0 |a Measurement in marketing /  |c Azza Frikha ; editor, Regine Teulier. 
264 1 |a London, England ;  |a Hoboken, New Jersey :  |b Iste :  |b Wiley,  |c [2019] 
264 4 |c 2019 
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590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research. 
655 4 |a Electronic books. 
700 1 |a Teulier, Regine,  |e editor. 
776 0 8 |i Print version:  |a Frikha, Azza.  |t Measurement in marketing : operationalization of latent constructs.  |d London, England ; Hoboken, New Jersey : Iste ; Wiley, c2019   |h 216 pages   |z 9781786304629   |w (DLC) 2019943837 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5966998  |z Click to View