The power of strategy innovation a new way of linking creativity and strategic planning to discover great business opportunities /

Bibliographic Details
Main Author: Johnston, Robert E.
Corporate Author: ProQuest (Firm)
Other Authors: Bate, J. Douglas.
Format: Electronic eBook
Language:English
Published: New York : AMACOM, c2003.
Subjects:
Online Access:Click to View
Table of Contents:
  • Strategy meets innovation
  • Strategy innovation is managing the future
  • Strategy innovation is not strategic planning
  • The discovery process
  • The discovery process : the Moen story
  • The discovery process : staging phase
  • The discovery process : aligning phase
  • The discovery process : exploring phase
  • The discovery process : creating phase
  • The discovery process : mapping phase
  • Maximizing the discovery process
  • Formalizing a strategy innovation system
  • Epilogue: the future of strategy innovation.