The Direct Mail Revolution : How to Create Profitable Direct Mail Campaigns in a Digital World.
In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail...
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| Format: | eBook |
| Language: | English |
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Irvine, CA :
Entrepreneur Press,
2019.
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| Online Access: | Click to View |
| Summary: | In our digital world, it's easy to overlook the power of a snail mail marketing piece. It's a stealth strategy at a time when the decline in email open and click-through rates is one of the many reasons why direct mail has made a dramatic comeback in both usage and effectiveness. Less mail in the consumer's mailbox means less competition and a better chance of your direct mail piece being noticed, read, and responded to. Legendary marketing copywriter Robert W. Bly shows you how to make it work for your business. |
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| Physical Description: | 1 online resource (271 pages) |
| ISBN: | 9781613083895 |