Hospitality management : a brief introduction /

Bibliographic Details
Main Author: Wood, Roy C., 1959- (Author)
Format: eBook
Language:English
Published: Los Angeles : SAGE, 2015.
Subjects:
Online Access:Click to View
Table of Contents:
  • Where are we going? The nature of hospitality management
  • What kind of industry? Structure, strategy and the nature of the hospitality industry
  • A people business? Human resources in the hospitality sector
  • Is your room alright? Accommodation management in hospitality
  • Are you enjoying your meal? Food and beverage management in hospitality
  • Would you like to join our customer loyalty programme? Marketing and consumption in hospitality
  • Can I speak to whoever's in charge? The role of management in hospitality
  • So you give degrees to waiters? Hospitality management education
  • Conclusion : the proof of the pudding?