Table of Contents: An introduction to service design :

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An introduction to service design : designing the Invisible /

Bibliographic Details
Main Author:	Penin, Lara, (Author)
Format:	eBook
Language:	English
Published:	London, UK : Bloomsbury, 2018.
Subjects:	Customer services. Service industries. Electronic books.
Online Access:	Click to View

Table of Contents:

Introduction
Defining services
The service economy
Digital services
Services for public interest
The politics of service design
Designing for services
Getting started in the service design process
Research and analysis
Generating service design concepts
Prototyping, testing, iterating
Implementing and evaluating services
Service design core capabilities.