Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful.

Bibliographic Details
Main Author: Dolnicar, Sara.
Other Authors: Grün, Bettina., Leisch, Friedrich.
Format: eBook
Language:English
Published: Singapore : Springer Singapore Pte. Limited, 2018.
Edition:1st ed.
Series:Management for Professionals Series
Subjects:
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