Emotional appeals in advertising banking services /

Bibliographic Details
Main Author: Mogaji, Emmanuel, (Author)
Format: eBook
Language:English
Published: United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
Subjects:
Online Access:Click to View
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100 1 |a Mogaji, Emmanuel,  |e author. 
245 1 0 |a Emotional appeals in advertising banking services /  |c Emmanuel Mogaji. 
264 1 |a United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 :  |b Emerald Publishing Limited,  |c 2018. 
300 |a 1 online resource (121 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Advertising  |x Banks and banking. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Mogaji, Emmanuel.  |t Emotional appeals in advertising banking services.  |d United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018   |h 121 pages   |z 9781787563025 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5264500  |z Click to View