Emotional appeals in advertising banking services /
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 :
Emerald Publishing Limited,
2018.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (121 pages) : illustrations |
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| ISBN: | 9781787562998 (e-book) |