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MiAaPQ |
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20200520144314.0 |
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080911s2008 njua sb 001 0 eng d |
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|z 2008040265
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|z 9780470512401
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|a MiAaPQ
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|a HD69.B7
|b F57 2008
|
| 082 |
0 |
4 |
|a 658.8/27
|2 22
|
| 100 |
1 |
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|a Fisher-Buttinger, Claudia.
|
| 245 |
1 |
0 |
|a Connective branding
|h [electronic resource] :
|b building brand equity in a demanding world /
|c Claudia Fisher-Buttinger and Christine Vallaster.
|
| 260 |
|
|
|a Hoboken, NJ :
|b Wiley,
|c c2008.
|
| 300 |
|
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|a xxi, 358 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 533 |
|
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Brand name products
|x Management.
|
| 650 |
|
0 |
|a Brand name products
|x Valuation
|x Management.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Corporate image.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Vallaster, Christine,
|d 1971-
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=516970
|z Click to View
|
