Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley Pub., Inc.,
2010.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Competing for customers on the Web
- pt. 2. Google Analytics essentials
- pt. 3. Controlling costs and planning profits
- pt. 4. Growing organic search and conversions
- pt. 5. Extending Google Analytics
- pt. 6. Appendixes.