Performance marketing with Google Analytics strategies and techniques for maximizing online ROI /

Bibliographic Details
Main Author: Tonkin, Sebastian.
Corporate Author: ProQuest (Firm)
Other Authors: Whitmore, Caleb., Cutroni, Justin.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley Pub., Inc., 2010.
Subjects:
Online Access:Click to View
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050 4 |a TK5105.885.G66  |b T66 2010 
100 1 |a Tonkin, Sebastian. 
245 1 0 |a Performance marketing with Google Analytics  |h [electronic resource] :  |b strategies and techniques for maximizing online ROI /  |c Sebastian Tonkin, Caleb Whitmore, Justin Cutroni. 
260 |a Hoboken, N.J. :  |b Wiley Pub., Inc.,  |c 2010. 
300 |a xxiii, 427 p. :  |b ill. 
500 |a Includes index. 
505 0 |a pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
630 0 0 |a Google Analytics. 
650 0 |a Internet searching  |x Statistical services. 
650 0 |a Web usage mining  |x Computer programs. 
650 0 |a Internet users  |x Statistics  |x Data processing. 
655 4 |a Electronic books. 
700 1 |a Whitmore, Caleb. 
700 1 |a Cutroni, Justin. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=514323  |z Click to View