The entrepreneur's guide to marketing
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Westport, Conn. :
Praeger,
2009.
|
| Series: | Entrepreneur's guide (Westport, Conn.)
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Marketing demystified
- Marketing applied : a strategic overview of marketing
- What do I want?
- Your market and what it needs
- Your operational environment
- Assessing your own capabilities
- Identifying and evaluating your competitors
- Positioning your product or service
- Pricing your products and services
- Deciding on your marketing strategy
- Developing and delivering your message
- Getting your message out there
- Selling effectively and ethically
- Standing by your word
- Calling in the pros
- Conclusion.