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02092nam a2200445 a 4500 |
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EBC497045 |
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|a HF5415.13
|b .E896 2009
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| 082 |
0 |
4 |
|a 658.8
|2 22
|
| 100 |
1 |
|
|a Everett, Robert F.
|
| 245 |
1 |
4 |
|a The entrepreneur's guide to marketing
|h [electronic resource] /
|c Robert F. Everett.
|
| 260 |
|
|
|a Westport, Conn. :
|b Praeger,
|c 2009.
|
| 300 |
|
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|a xvi, 179 p. :
|b ill.
|
| 490 |
1 |
|
|a The entrepreneur's guide,
|x 1939-2478
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Marketing
|x Decision making.
|
| 650 |
|
0 |
|a Small business marketing.
|
| 650 |
|
0 |
|a Sales management.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Entrepreneur's guide (Westport, Conn.)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=497045
|z Click to View
|
