The indestructible brand : crisis management in the age of social media /

Bibliographic Details
Main Authors: Sharma, Venke, (Author), Kharas, Hushidar, (Author)
Format: eBook
Language:English
Published: Los Angeles, California : Sage, 2017.
Subjects:
Online Access:Click to View
LEADER 01795nam a2200457 i 4500
001 EBC4890027
003 MiAaPQ
005 20200520144314.0
006 m o d |
007 cr cnu||||||||
008 170719t20172017cau o 000 0 eng d
020 |z 9789386446794 
020 |a 9789386446817  |q (electronic bk.) 
035 |a (MiAaPQ)EBC4890027 
035 |a (Au-PeEL)EBL4890027 
035 |a (CaPaEBR)ebr11403256 
035 |a (CaONFJC)MIL1016388 
035 |a (OCoLC)990141258 
040 |a MiAaPQ  |b eng  |e rda  |e pn  |c MiAaPQ  |d MiAaPQ 
050 4 |a HD49  |b .S537 2017 
082 0 |a 658.4/056  |2 23 
100 1 |a Sharma, Venke,  |e author. 
245 1 4 |a The indestructible brand :  |b crisis management in the age of social media /  |c Venke Sharma and Hushidar Kharas. 
264 1 |a Los Angeles, California :  |b Sage,  |c 2017. 
264 4 |c 2017 
300 |a 1 online resource (169 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Crisis management. 
650 0 |a Brand name products  |x Management. 
650 0 |a Product management. 
650 0 |a Public relations. 
650 0 |a Social media. 
655 4 |a Electronic books. 
700 1 |a Kharas, Hushidar,  |e author. 
776 0 8 |i Print version:  |a Sharma, Venke.  |t Indestructible brand : crisis management in the age of social media.  |d Los Angeles, California : Sage, c2017   |h 146 pages   |z 9789386446794   |w 2017019641 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4890027  |z Click to View