Trademarks, brands and competitiveness

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Lopes, Teresa da Silva, 1968-, Duguid, Paul, 1954-
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2010.
Series:Routledge international studies in business history ; 19.
Subjects:
Online Access:Click to View
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245 0 0 |a Trademarks, brands and competitiveness  |h [electronic resource] /  |c edited by Teresa da Silva Lopes and Paul Duguid. 
260 |a New York :  |b Routledge,  |c 2010. 
300 |a xv, 248 p. :  |b ill. 
490 1 |a Routledge international studies in business history ;  |v 19 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Brand name products  |x History. 
650 0 |a Trademarks  |x History. 
650 0 |a Commerce  |x History. 
650 0 |a Competition. 
655 4 |a Electronic books. 
700 1 |a Lopes, Teresa da Silva,  |d 1968- 
700 1 |a Duguid, Paul,  |d 1954- 
710 2 |a ProQuest (Firm) 
830 0 |a Routledge international studies in business history ;  |v 19. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=484727  |z Click to View