Trademarks, brands and competitiveness

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Lopes, Teresa da Silva, 1968-, Duguid, Paul, 1954-
Format: Electronic eBook
Language:English
Published: New York : Routledge, 2010.
Series:Routledge international studies in business history ; 19.
Subjects:
Online Access:Click to View
Description
Physical Description:xv, 248 p. : ill.
Bibliography:Includes bibliographical references and index.
ISBN:9780203861981 (electronic bk.)