Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach /

Bibliographic Details
Main Author: Neves, Marcos Fava.
Corporate Author: ProQuest (Firm)
Other Authors: Castro, Luciano Thome e., Consoli, Matheus Alberto.
Format: Electronic eBook
Language:English
Published: New York, NY : Routledge, 2010.
Edition:1st ed.
Subjects:
Online Access:Click to View
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020 |z 9780415873758 (hardback : alk. paper) 
020 |z 9780415873772 (pbk. : alk. paper) 
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035 |a (MiAaPQ)EBC481010 
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050 4 |a HD30.28  |b .N4814 2010 
100 1 |a Neves, Marcos Fava. 
245 1 0 |a Marketing methods to improve company strategy  |h [electronic resource] :  |b applied tools and frameworks to improve a company's competitiveness using a network approach /  |c Marcos Fava Neves, Luciano Thome Castro, Matheus Alberto Consoli. 
250 |a 1st ed. 
260 |a New York, NY :  |b Routledge,  |c 2010. 
300 |a viii, 127 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Strategic planning. 
650 0 |a Industrial management. 
650 0 |a Marketing. 
650 0 |a Competition. 
655 4 |a Electronic books. 
700 1 |a Castro, Luciano Thome e. 
700 1 |a Consoli, Matheus Alberto. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=481010  |z Click to View