Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach - Neves, Marcos Fava.; Castro, Luciano Thome e.; Consoli, Matheus Alberto; ProQuest (Firm) (New York, NY : Routledge, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Strategic planning; Industrial management; Marketing; Competition; Electronic books