Value-based marketing strategy : pricing and costs for relationship marketing /

Bibliographic Details
Main Author: Lopez, Santiago, (Author)
Format: eBook
Language:English
Published: Wilmington, Delaware : Vernon Press, [2014]
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (310 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781622730537