APA Citation

Lopez, S. (2014). Value-based marketing strategy: Pricing and costs for relationship marketing. Wilmington, Delaware: Vernon Press.

Chicago Style Citation

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Delaware: Vernon Press, 2014.

MLA Citation

Lopez, Santiago. Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing. Wilmington, Delaware: Vernon Press, 2014.

Warning: These citations may not always be 100% accurate.