Market sensing today /
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature and especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company's capabilities to scan the externa...
Main Authors: | , |
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Format: | eBook |
Language: | English |
Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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Edition: | First edition. |
Series: | Marketing strategy collection.
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Subjects: | |
Online Access: | Click to View |