Description: Market research handbook

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Hamersveld, Mario van., Bont, Cees de, 1964-
Format:	Electronic eBook
Language:	English
Published:	Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007.
Edition:	5th ed. /
Subjects:	Marketing research. Electronic books.
Online Access:	Click to View

Description
Item Description:	Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
Physical Description:	xxvi, 627 p. : ill.
Bibliography:	Includes bibliographical references and index.