Market research handbook - Hamersveld, Mario van.; Bont, Cees de, 1964-; ProQuest (Firm) (Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, 2007)
Rev. ed. of: The ESOMAR handbook of market and opinion research / edited by Colin McDonald, Phyllis Vangelder. 4th ed. c1998.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing research; Electronic books