Social media in the marketing context : a state of the art analysis and future directions /

Bibliographic Details
Main Authors: Plume, Cherniece J., (Author), Dwivedi, Yogesh Kumar, (Author), Slade, Emma L., (Author)
Format: eBook
Language:English
Published: Amsterdam, Netherlands : Chandos Publishing, 2017.
Series:Chandos social media series.
Subjects:
Online Access:Click to View
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100 1 |a Plume, Cherniece J.,  |e author. 
245 1 0 |a Social media in the marketing context :  |b a state of the art analysis and future directions /  |c Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade. 
264 1 |a Amsterdam, Netherlands :  |b Chandos Publishing,  |c 2017. 
264 4 |c 2017 
300 |a 1 online resource (184 pages). 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Chandos Social Media Series 
504 |a Includes bibliographical references at the end of each chapters and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Social media. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
700 1 |a Dwivedi, Yogesh Kumar,  |e author. 
700 1 |a Slade, Emma L.,  |e author. 
776 0 8 |i Print version:  |a Plume, Cherniece J.  |t Social media in the marketing context : a state of the art analysis and future directions.  |d Amsterdam, Netherlands : Chandos Publishing, c2017   |h xix, 162 pages   |k Chandos social media series.  |z 9780081017548   |w 2016942437 
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830 0 |a Chandos social media series. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4697994  |z Click to View