Social media in the marketing context : a state of the art analysis and future directions /

Bibliographic Details
Main Authors: Plume, Cherniece J., (Author), Dwivedi, Yogesh Kumar, (Author), Slade, Emma L., (Author)
Format: eBook
Language:English
Published: Amsterdam, Netherlands : Chandos Publishing, 2017.
Series:Chandos social media series.
Subjects:
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