Multichannel marketing metrics and methods for on and offline success /

Bibliographic Details
Main Author: Arikan, Akin, 1969-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Indianapolis, Ind. : Wiley Pub., c2008.
Series:Serious skills.
Subjects:
Online Access:Click to View
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100 1 |a Arikan, Akin,  |d 1969- 
245 1 0 |a Multichannel marketing  |h [electronic resource] :  |b metrics and methods for on and offline success /  |c Akin Arikan. 
260 |a Indianapolis, Ind. :  |b Wiley Pub.,  |c c2008. 
300 |a xxiv, 288 p. :  |b ill. 
490 1 |a Sybex serious skills 
500 |a Includes index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Internet marketing. 
650 0 |a Multilevel marketing. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
830 0 |a Serious skills. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=469197  |z Click to View