APA Citation

Arikan, A. (2008). Multichannel marketing: Metrics and methods for on and offline success. Indianapolis, Ind.: Wiley Pub..

Chicago Style Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.

MLA Citation

Arikan, Akin. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis, Ind.: Wiley Pub., 2008.

Warning: These citations may not always be 100% accurate.