Description: Marktforschung :

Bibliographic Details
Main Authors:	Koch, Jorg, (Author), Gebhardt, Peter, (Author), Riedmuller, Florian, (Author)
Format:	eBook
Language:	German
Published:	Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
Edition:	7., uberarbeitete und aktualisierte Auflage.
Subjects:	Marketing research. Marketing research > Consumer behavior. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (342 pages) : illustrations, tables
Bibliography:	Includes bibliographical references and index.
ISBN:	9783110414110 9783110426182