Marketing on a shoestring budget : a guide for small museums and historic sites /
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Lanham, MD :
Rowman & Littlefield,
[2016]
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| Series: | American Association for State and Local History book series.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Marketing basics
- Lay the foundation and build a brand
- Find your audience and make a plan
- Press releases, print media, radio, & tv
- Creating and maintaining a website
- Email newsletters, marketing, and Internet advertising
- Social media
- Social media platforms
- Blogging and business partnerships
- More marketing tips and tricks.