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Marketing on a shoestring budget : a guide for small museums and historic sites /

Bibliographic Details
Main Author: Pitel, Deborah, (Author)
Format: eBook
Language:English
Published: Lanham, MD : Rowman & Littlefield, [2016]
Series:American Association for State and Local History book series.
Subjects:
Museums > United States > Marketing.
Museums > Public relations > United States.
Electronic books.
Online Access:Click to View
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020 |z 9781442263505 (cloth : alk. paper) 
020 |z 9781442263512 (pbk. : alk. paper) 
020 |a 9781442263529 (e-book) 
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100 1 |a Pitel, Deborah,  |e author. 
245 1 0 |a Marketing on a shoestring budget :  |b a guide for small museums and historic sites /  |c Deborah Pitel. 
264 1 |a Lanham, MD :  |b Rowman & Littlefield,  |c [2016] 
264 4 |c 2016 
300 |a 1 online resource (185 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a American Association for State and Local History book series 
504 |a Includes bibliographical references and index. 
505 0 |a Marketing basics -- Lay the foundation and build a brand -- Find your audience and make a plan -- Press releases, print media, radio, & tv -- Creating and maintaining a website -- Email newsletters, marketing, and Internet advertising -- Social media -- Social media platforms -- Blogging and business partnerships -- More marketing tips and tricks. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Museums  |z United States  |x Marketing. 
650 0 |a Museums  |x Public relations  |z United States. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Pitel, Deborah.  |t Marketing on a shoestring budget : a guide for small museums and historic sites.  |d Lanham, MD : Rowman & Littlefield, [2016]  |k American Association for State and local history book series  |z 9781442263512 
797 2 |a ProQuest (Firm) 
830 0 |a American Association for State and Local History book series. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4439380  |z Click to View 

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