A short course in international marketing blunders mistakes made by companies that should have known better /

Bibliographic Details
Main Author: White, Michael, 1951-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Petaluma, CA : World Trade Press, c2009.
Edition:3rd ed.
Series:Short course in international trade series.
Subjects:
Online Access:Click to View
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040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF1416  |b .W48 2009 
100 1 |a White, Michael,  |d 1951- 
245 1 2 |a A short course in international marketing blunders  |h [electronic resource] :  |b mistakes made by companies that should have known better /  |c Michael White. 
246 3 0 |a International marketing blunders 
246 3 0 |a Mistakes made by companies that should have known better 
250 |a 3rd ed. 
260 |a Petaluma, CA :  |b World Trade Press,  |c c2009. 
300 |a ix, 177 p. 
490 1 |a The short course in international trade series 
504 |a Includes bibliographical references (p. 181-182). 
504 |a Includes web resources. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Business failures. 
650 0 |a Export marketing. 
650 0 |a International business enterprises  |x Management. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
830 0 |a Short course in international trade series. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=439437  |z Click to View