Writing for public relations : a practical guide for professionals /
The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a...
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| Edition: | First edition. |
| Series: | Corporate communication collection.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- 1. Writing as a public relations professional
- 2. Routine communication
- 3. Writing news releases
- 4. Newsletters
- 5. Brochures
- 6. Media kits
- 7. Website content
- 8. Social media
- Appendix. Sample documents
- Notes
- References
- Index.