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160119s2016 nyua foab 001 0 eng d |
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|z 9781631573057
|q paperback
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|a 9781631573064
|q (electronic bk.)
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|a (MiAaPQ)EBC4307177
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|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5718.3
|b .M598 2016
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0 |
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|a 808.06665
|2 23
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1 |
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|a Mizrahi, Janet.,
|e author.
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| 245 |
1 |
0 |
|a Writing for public relations :
|b a practical guide for professionals /
|c Janet Mizrahi.
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| 250 |
|
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|a First edition.
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| 264 |
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1 |
|a New York, New York (222 East 46th Street, New York, NY 10017) :
|b Business Expert Press,
|c 2016.
|
| 300 |
|
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|a 1 online resource (136 pages) :
|b illustrations.
|
| 336 |
|
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|a text
|2 rdacontent
|
| 337 |
|
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|a computer
|2 rdamedia
|
| 338 |
|
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|a online resource
|2 rdacarrier
|
| 490 |
1 |
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|a Corporate communication collection,
|x 2156-8170
|
| 504 |
|
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|a Includes bibliographical references (pages 129-132) and index.
|
| 505 |
0 |
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|a 1. Writing as a public relations professional -- 2. Routine communication -- 3. Writing news releases -- 4. Newsletters -- 5. Brochures -- 6. Media kits -- 7. Website content -- 8. Social media -- Appendix. Sample documents -- Notes -- References -- Index.
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| 506 |
1 |
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|a Access restricted to authorized users and institutions.
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| 520 |
3 |
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|a The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner. Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: Daily correspondence, News releases, Newsletters, Brochures, Media kits, Web copy, Social Media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.
|
| 588 |
|
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|a Title from PDF title page (viewed on January 19, 2016).
|
| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Business writing.
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| 650 |
|
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|a Public relations.
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| 653 |
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|a blog
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| 653 |
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|a brochure
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| 653 |
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|a e-newsletter
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| 653 |
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|a marcom
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| 653 |
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|a marketing
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| 653 |
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|a marketing style
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| 653 |
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|a media kit
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| 653 |
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|a microblog
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| 653 |
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|a news release
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| 653 |
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|a newsletter
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| 653 |
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|a pitch letter
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| 653 |
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|a press kit
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| 653 |
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|a press release
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| 653 |
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|a public relations
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| 653 |
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|a social media
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| 653 |
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|a Tweet
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| 653 |
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|a web copy
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| 653 |
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|a web writing
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| 653 |
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|a website
|
| 653 |
|
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|a writing
|
| 655 |
|
4 |
|a Electronic books.
|
| 776 |
0 |
8 |
|i Print version:
|z 9781631573057
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 830 |
|
0 |
|a Corporate communication collection.
|x 2156-8170
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4307177
|z Click to View
|
