Marketing and multicultural diversity

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Rao, C. P.
Format: Electronic eBook
Language:English
Published: Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:New perspectives in marketing series.
Subjects:
Online Access:Click to View
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245 0 0 |a Marketing and multicultural diversity  |h [electronic resource] /  |c edited by C.P. Rao. 
260 |a Aldershot, England :  |a Burlington, VT :  |b Ashgate,  |c c2006. 
300 |a xii, 275 p. :  |b ill. 
490 1 |a New perspectives in marketing 
504 |a Includes bibliographical references (p. [265]-268) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior. 
650 0 |a Market segmentation. 
650 0 |a Marketing  |x Social aspects. 
655 4 |a Electronic books. 
700 1 |a Rao, C. P. 
710 2 |a ProQuest (Firm) 
830 0 |a New perspectives in marketing series. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=429832  |z Click to View