Description: Marketing and multicultural diversity

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Rao, C. P.
Format:	Electronic eBook
Language:	English
Published:	Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:	New perspectives in marketing series.
Subjects:	Consumer behavior. Market segmentation. Marketing > Social aspects. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xii, 275 p. : ill.
Bibliography:	Includes bibliographical references (p. [265]-268) and index.