Consumer behaviour and advertising management
| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi :
New Age International (P) Ltd., Publishers,
c2006.
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Consumer behaviour
- pt. 2. Advertising management.